Unfortunately I have been without internet connection at home and wanted to write about this sooner. Apple have recently just enforced their new rules for publishers. This means if you sell anything through your app you have to do through an In-App Purchase and give a 30% cut to Apple. I’ll put some links at the bottom of this post if you want to read more about it. Anyway my post will focus on why I think Apple are doing this and it’s mainly to do with iBooks.
1. Apple want to become synonymous with eBooks
Amazon may have the biggest market-share at the moment but that’s not going to stop Apple. Look at how iTunes became associated with MP3 and this is what they will want.
2. Force publishers to let them release in other countries
Currently you can only buy from iBooks in 6 countries; USA, Canada, UK, France, Germany and Spain. While America is Apple’s biggest market (for now) I’m sure they will want to expand to the rest of Europe, South America and most importantly Asia. Seemingly this is all down to licensing agreements in other countries and this can force their hands.
3. They make 30%!
While eBooks are generally cheaper than their printed counterparts, many of the top-selling iBooks are still $9.99. So Apple get roughly $3.33 for just hosting the iBook and letting customers download it. Sounds like pretty good business to me!
So there it is, 3 simple reasons and for now they want mind about harming a small minority of consumers if in the long run they become the biggest eBook seller. They are looking to get the customers that have never heard of Kindle or downloading a book before. Will it work? I’ll tell you in a year!
I do not work for Apple but do write stuff that then goes in apps for iPhone and iPad and have four iBooks in the store. I try not to be biased.