Kindle Online – Will it Work?

This is a follow up really to my other post about why I believe Apple are forcing apps out of the App Store.
A few days after that Amazon unveiled their online version of the Kindle reader, which will allow anyone who has Kindle content to read through any web browser.

This is obviously a smart move by Amazon as it still allows them to try and sell books to iPad customers but will the added hassle now put people off?

In my opinion it has never been about existing customers of Amazon Kindle and instead Apple are looking at the people who have never bought an eBook. Therefore they don’t care if there is or isn’t a Kindle store available as an app.

Now for Amazon to get new customers on the iPad or iPhone, the process is more difficult. They obviously have lots of publicity and are known as the eBook leader. Now though, there is no direct link without going through Safari and adding a bookmark to the Home Screen. This is not natural behaviour as the App Store has mind share.

And the first time a user opens the App Store on their iPad or iPhone and even on the newer iPod touch, they are asked if they want to download the iBooks app. How long then until iBooks is pre-installed and becomes iDevice users default eBook reader?

I don’t think this will kill Kindle and the rumoured Amazon tablet may be the iPads first big competition, especially with the HP TouchPad being canned. We’ll just have to wait and see.

Do you think you’re going to use the Kindle Online or will it soon be ignored?